{"id":82603,"date":"2020-07-06T15:06:58","date_gmt":"2020-07-06T15:06:58","guid":{"rendered":"http:\/\/brand.celeris.cl\/celeris\/?page_id=82603"},"modified":"2024-03-04T16:03:35","modified_gmt":"2024-03-04T16:03:35","slug":"identidad","status":"publish","type":"page","link":"https:\/\/brand.celeris.cl\/celeris\/identidad\/","title":{"rendered":"Identidad"},"content":{"rendered":"<body><p>[vc_row row_height_percent=\u201d23\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d1\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dlogo\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-209636\u2033]Logotipo[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/2\u2033][vc_column_text]El Logotipo de Celeris se compone con una tipograf\u00eda sin serifas, curva y moderna. Finaliza con un acento circunflejo que simboliza el aprendizaje como un acto de crecer y avanzar. Este logotipo puede utilizarse con o sin la bajada de marca \u201ce-learning\u201d alineada siempre a la derecha.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/2\u2033][vc_column_text]Adicionalmente, la marca cuenta con una contracci\u00f3n que debe ser utilizada exclusivamente cuando el logitipo principal no pueda ser utilizado. Esta contracci\u00f3n sigue las mismas normas que el logotipo en cuanto a color. Este \u00edcono puede ser utilizado como FavIcon de la marca.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-87551466\u2033 type=\u201dcarousel\u201d medias=\u201d84486,84487,84488,84489,84490,84491,84492,84493,84494\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 thumb_size=\u201dtwentyone-nine\u201d gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d23\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201descalas\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-209636\u2033 subheading=\u201dEl \u00e1rea de reserva es el espacio que debe quedar libre entre el logo y cualquier elemento adyacente. Para definir su \u00e1reas de reserva se utiliza la \u2018C\u2019 del logotipo.\u201d]Escalas y espacios del logotipo[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 override_padding=\u201dyes\u201d column_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d2\/3\u2033][vc_single_image media=\u201d84441\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84619\u2033 media_width_percent=\u201d100\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d16\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dcorrectos\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d56\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-209636\u2033 subheading=\u201dLos \u00edconos sociales son las figuras recomendadas para utilizar como foto principal en redes sociales. En este caso se recomienda utilizar el logotipo sin bajada o la contracci\u00f3n. Blanco sobre azul.\u201d]Social Icons[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner width=\u201d1\/4\u2033][vc_single_image media=\u201d84429\u2033 media_width_percent=\u201d100\u2033][\/vc_column_inner][vc_column_inner width=\u201d1\/4\u2033][vc_single_image media=\u201d84516\u2033 media_width_percent=\u201d100\u2033][\/vc_column_inner][vc_column_inner width=\u201d1\/4\u2033][vc_single_image media=\u201d84517\u2033 media_width_percent=\u201d100\u2033][\/vc_column_inner][vc_column_inner width=\u201d1\/4\u2033][vc_single_image media=\u201d84518\u2033 media_width_percent=\u201d100\u2033][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d23\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201descalas\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-209636\u2033]Logotipos por producto[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/2\u2033][vc_column_text]Celeris cuenta con cuatro l\u00ednea de negocios. Cada una de ellas est\u00e1 representada por un color y un nombre. El logotipo principal de la marca puede ser acompa\u00f1ado por este nombre en forma de bajada. \u00c9sta se ubicar\u00e1 alineada a la izquierda siempre.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/2\u2033][vc_column_text]Cada l\u00ednea de negocios cuenta con un color propio. Este color puede aplicarse en restringidas ocasiones, en caso del logotipo, solo puede aplicarse en la bajada de la marca. El logo sobre fondo de color debe usarse completamente en blanco.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column width=\u201d1\/2\u2033][vc_gallery el_id=\u201dgallery-87551466543\u2033 type=\u201dcarousel\u201d medias=\u201d84444,84445,84446\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 thumb_size=\u201dtwentyone-nine\u201d gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_gallery el_id=\u201dgallery-87551466123\u2033 type=\u201dcarousel\u201d medias=\u201d84509,84510,84511\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 thumb_size=\u201dtwentyone-nine\u201d gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column width=\u201d1\/2\u2033][vc_gallery el_id=\u201dgallery-87551466789\u2033 type=\u201dcarousel\u201d medias=\u201d84455,84456,84457\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 thumb_size=\u201dtwentyone-nine\u201d gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_gallery el_id=\u201dgallery-875514666456\u2033 type=\u201dcarousel\u201d medias=\u201d84452,84453,84454\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 thumb_size=\u201dtwentyone-nine\u201d gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d16\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dincorrectos\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-wayh\u201d]Usos incorrectos[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u201d100\u2033 position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84476\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No usar el logotipo en otro color al azul.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84477\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No usar el logotipo sin el circunflejo.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84480\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No pintar distinto el circunflejo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84478\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No cambiar de posici\u00f3n el circunflejo.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84479\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No girar el logotipo.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84482\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No cambiar la tipograf\u00eda del logotipo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84483\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No usar el logo solo con contornos.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84514\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No usar el logotipo en mismo color del producto.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u201d95\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d0\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/3\u2033][vc_single_image media=\u201d84481\u2033 media_width_percent=\u201d100\u2033][vc_column_text]No agregar elementos al logotipo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d16\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-wayh\u201d]Colores oficiales[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d1\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 back_image_option=\u201d\u201d auto_height_device=\u201d\u201d][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-383283\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-rgdb\u201d]<strong>HEX<\/strong><br>\n#00539E<br>\n<span style=\"color: #00539e;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n2945 C<br>\n<span style=\"color: #00539e;\">.<\/span><br>\n<strong>R<\/strong> 0<br>\n<strong>G<\/strong> 83<br>\n<strong>B<\/strong> 158<br>\n<span style=\"color: #00539e;\">.<\/span><br>\n<strong>C<\/strong> 96<br>\n<strong>M<\/strong> 73<br>\n<strong>Y<\/strong> 8<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 back_image_option=\u201d\u201d auto_height_device=\u201d\u201d][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-169327\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-rgdb\u201d]<strong>HEX<\/strong><br>\n#96989A<br>\n<span style=\"color: #96989a;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\nCool Gray 7C<br>\n<span style=\"color: #96989a;\">.<\/span><br>\n<strong>R<\/strong> 150<br>\n<strong>G<\/strong> 152<br>\n<strong>B<\/strong> 154<br>\n<span style=\"color: #96989a;\">.<\/span><br>\n<strong>C<\/strong> 49<br>\n<strong>M<\/strong> 36<br>\n<strong>Y<\/strong> 36<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-209636\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-wayh\u201d]<strong>HEX<\/strong><br>\n#CFCFCD<br>\n<span style=\"color: #cfcfcd;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n420 C<br>\n<span style=\"color: #cfcfcd;\">.<\/span><br>\n<strong>R<\/strong> 207<br>\n<strong>G<\/strong> 207<br>\n<strong>B<\/strong> 205<br>\n<span style=\"color: #cfcfcd;\">.<\/span><br>\n<strong>C<\/strong> 22<br>\n<strong>M<\/strong> 17<br>\n<strong>Y<\/strong> 20<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 back_image_option=\u201d\u201d auto_height_device=\u201d\u201d][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-wayh\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-rgdb\u201d]<strong>HEX<\/strong><br>\n#000000<br>\n<span style=\"color: #000000;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\nBlack 6C<br>\n<span style=\"color: #000000;\">.<\/span><br>\n<strong>R<\/strong> 0<br>\n<strong>G<\/strong> 0<br>\n<strong>B<\/strong> 0<br>\n<span style=\"color: #000000;\">.<\/span><br>\n<strong>C<\/strong> 100<br>\n<strong>M<\/strong> 61<br>\n<strong>Y<\/strong> 32<br>\n<strong>K<\/strong> 96[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-rgdb\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-wayh\u201d]<strong>HEX<\/strong><br>\n#FFFFFF<br>\n<span style=\"color: #ffffff;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n\u2013<br>\n<span style=\"color: #ffffff;\">.<\/span><br>\n<strong>R<\/strong> 255<br>\n<strong>G<\/strong> 255<br>\n<strong>B<\/strong> 255<br>\n<span style=\"color: #ffffff;\">.<\/span><br>\n<strong>C<\/strong> 0<br>\n<strong>M<\/strong> 0<br>\n<strong>Y<\/strong> 0<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d]Colores de producto[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 back_image_option=\u201d\u201d auto_height_device=\u201d\u201d][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-131638\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-rgdb\u201d]<strong>HEX<\/strong><br>\n#C05C27<br>\n<span style=\"color: #c05c27;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n1595 C<br>\n<span style=\"color: #c05c27;\">.<\/span><br>\n<strong>R<\/strong> 202<br>\n<strong>G<\/strong> 102<br>\n<strong>B<\/strong> 46<br>\n<span style=\"color: #c05c27;\">.<\/span><br>\n<strong>C<\/strong> 17<br>\n<strong>M<\/strong> 80<br>\n<strong>Y<\/strong> 94<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-194802\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-wayh\u201d]<strong>HEX<\/strong><br>\n#DD934A<br>\n<span style=\"color: #dd934a;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n715 C<br>\n<span style=\"color: #dd934a;\">.<\/span><br>\n<strong>R<\/strong> 236<br>\n<strong>G<\/strong> 153<br>\n<strong>B<\/strong> 81<br>\n<span style=\"color: #dd934a;\">.<\/span><br>\n<strong>C<\/strong> 0<br>\n<strong>M<\/strong> 56<br>\n<strong>Y<\/strong> 82<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 back_image_option=\u201d\u201d auto_height_device=\u201d\u201d][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-882363\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033]<strong>HEX<\/strong><br>\n#9AB1C9<br>\n<span style=\"color: #9ab1c9;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n644 C<br>\n<span style=\"color: #9ab1c9;\">.<\/span><br>\n<strong>R<\/strong> 152<br>\n<strong>G<\/strong> 176<br>\n<strong>B<\/strong> 202<br>\n<span style=\"color: #9ab1c9;\">.<\/span><br>\n<strong>C<\/strong> 50<br>\n<strong>M<\/strong> 24<br>\n<strong>Y<\/strong> 15<br>\n<strong>K<\/strong> 0[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u201d100\u2033 align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 back_color=\u201dcolor-210601\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dh5\u2033 text_weight=\u201d300\u2033 text_color=\u201dcolor-rgdb\u201d]<strong>HEX<\/strong><br>\n#013556<br>\n<span style=\"color: #013556;\">.<\/span><br>\n<strong>PANTONE<\/strong><br>\n7463 C<br>\n<span style=\"color: #013556;\">.<\/span><br>\n<strong>R<\/strong> 5<br>\n<strong>G<\/strong> 47<br>\n<strong>B<\/strong> 78<br>\n<span style=\"color: #013556;\">.<\/span><br>\n<strong>C<\/strong> 97<br>\n<strong>M<\/strong> 89<br>\n<strong>Y<\/strong> 51<br>\n<strong>K<\/strong> 23[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d subheading=\u201dEl color que diferencia a cada l\u00ednea de negocio solo se puede utilizar:<br>\n\u2013 Bajada del logo<br>\n\u2013 El \u201c_\u201d que cierra grandes titulares<br>\n\u2013 Iconograf\u00eda<br>\n\u2013 Peque\u00f1os bloques gr\u00e1ficos donde siempre debe predominar el blanco y azul.\u201d]Aplicaci\u00f3n de color por l\u00ednea de producto[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-875514665421\u2033 type=\u201dcarousel\u201d random=\u201dyes\u201d medias=\u201d84582,84581,84580,84579\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 gutter_size=\u201d0\u2033 media_items=\u201dmedia|nolink|original\u201d carousel_type=\u201dfade\u201d carousel_interval=\u201d0\u2033 carousel_navspeed=\u201d400\u2033 carousel_loop=\u201dyes\u201d carousel_nav=\u201dyes\u201d carousel_dots_mobile=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_css_animation=\u201dalpha-anim\u201d single_animation_speed=\u201d700\u2033 single_animation_delay=\u201d300\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 desktop_visibility=\u201dyes\u201d medium_visibility=\u201dyes\u201d mobile_visibility=\u201dyes\u201d][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84579\u2033 media_width_percent=\u201d100\u2033][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84582\u2033 media_width_percent=\u201d100\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 desktop_visibility=\u201dyes\u201d medium_visibility=\u201dyes\u201d mobile_visibility=\u201dyes\u201d][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84581\u2033 media_width_percent=\u201d100\u2033][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84580\u2033 media_width_percent=\u201d100\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d subheading=\u201dLos colores deben utilizarse en la siguiente proporci\u00f3n siempre priorizando los tonos azules, blanco y negro.\u201d]Proporci\u00f3n de color[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_single_image media=\u201d84447\u2033 media_width_percent=\u201d100\u2033 media_ratio=\u201dtwentyone-nine\u201d alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d subheading=\u201dA continuaci\u00f3n se muestran las combinaciones de color permitidas entre fondo y elementos. Es importante recordar que cada l\u00ednea de producto tiene su color asignado, estos colores no deben ser intercambiados en NINGUNA ocasi\u00f3n.\u201d]Combinaciones de colores permitidas[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-17616911\u2033 medias=\u201d84521,84525,84522,84523,84524\u2033 gutter_size=\u201d0\u2033 screen_lg=\u201d1000\u2033 screen_md=\u201d600\u2033 screen_sm=\u201d480\u2033 single_width=\u201d12\u2033 single_overlay_opacity=\u201d50\u2033 single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d]Combinaciones de colores prohibidas[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-17616911\u2033 medias=\u201d84497\u2033 gutter_size=\u201d0\u2033 screen_lg=\u201d1000\u2033 screen_md=\u201d600\u2033 screen_sm=\u201d480\u2033 single_width=\u201d12\u2033 single_overlay_opacity=\u201d50\u2033 single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-176169116543\u2033 medias=\u201d84495,84496,84498,84499\u2033 gutter_size=\u201d0\u2033 screen_lg=\u201d1000\u2033 screen_md=\u201d600\u2033 screen_sm=\u201d480\u2033 single_width=\u201d6\u2033 single_overlay_opacity=\u201d50\u2033 single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d16\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dtipografia\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-wayh\u201d]Tipograf\u00edas de la marca[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d]Tipograf\u00eda de titulares[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/2\u2033][vc_single_image media=\u201d84484\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84485\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d8\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh3\u2033 text_color=\u201dcolor-wayh\u201d]Tipograf\u00eda de texto[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/2\u2033][vc_single_image media=\u201d84442\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/2\u2033][vc_single_image media=\u201d84443\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d20\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d0\u2033 back_color=\u201dcolor-383283\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dproporcion\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d44\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dh1\u2033 text_color=\u201dcolor-rgdb\u201d]Aplicaci\u00f3n de tipograf\u00edas[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_single_image media=\u201d84527\u2033 media_width_percent=\u201d100\u2033 alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d40\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d4\u2033 bottom_padding=\u201d4\u2033 back_color=\u201dcolor-209636\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dright\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/2\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d76\u2033 position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_color=\u201dcolor-wayh\u201d subheading=\u201dCon el objetivo de crear una marca consistente y coherente, el nombre de la marca debe escribirse siempre con la primera C may\u00fascula y el resto en min\u00fasculas.\u201d]\u00bfC\u00f3mo se escribe la marca?[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u201d75\u2033 position_vertical=\u201dmiddle\u201d align_horizontal=\u201dalign_center\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/2\u2033][vc_custom_heading text_size=\u201dfontsize-3311962\u2033 text_color=\u201dcolor-383283\u2033]Celeris[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d18\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201duniversovisual\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dfontsize-572712\u2033]Universo Visual[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d18\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201duniversovisual\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 subheading=\u201dEl patr\u00f3n de Celeris est\u00e1 compuesto por una l\u00ednea (que simboliza los entornos digitales), y el acento circunflejo (que simboliza el aprendizaje). El patr\u00f3n solo puede aplicarse en blanco, grises y azul. Nunca en los otros colores de marca.\u201d]1. Patr\u00f3n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-138235123222\u2033 type=\u201dcarousel\u201d medias=\u201d84500,84501,84502,84503\u2033 carousel_lg=\u201d3\u2033 carousel_md=\u201d3\u2033 carousel_sm=\u201d1\u2033 gutter_size=\u201d0\u2033 carousel_interval=\u201d3000\u2033 carousel_navspeed=\u201d400\u2033 stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d18\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d3\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201duniversovisual\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d80\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh1\u2033 subheading=\u201dCeleris cuenta con una iconograf\u00eda contempor\u00e1nea y abstracta. Estos \u00edconos deben componerse de formas convencionales. Estas figuras pueden ser utilizadas en todos los colores de la marca respetando la norma planteada anteriormente.\u201d]2. Iconograf\u00eda[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-13823512331\u2033 type=\u201dcarousel\u201d medias=\u201d84468,84469,84470\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 gutter_size=\u201d0\u2033 carousel_interval=\u201d3000\u2033 carousel_navspeed=\u201d400\u2033 stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d18\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d3\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201duniversovisual\u201d][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033]Diagramaciones[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d60\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_column_text]Para la composici\u00f3n de sus gr\u00e1ficas, Celeris tiene un estilo de diagramaci\u00f3n grande y en bloque. Este formato puede aplicarse tanto para la marca madre como para las gr\u00e1ficas de las diferentes l\u00edneas de negocios.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-138235123555\u2033 type=\u201dcarousel\u201d 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single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d0\u2033 bottom_padding=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-138235123555412121\u2033 type=\u201dcarousel\u201d medias=\u201d84466,84467\u2033 carousel_lg=\u201d1\u2033 carousel_md=\u201d1\u2033 carousel_sm=\u201d1\u2033 gutter_size=\u201d0\u2033 carousel_interval=\u201d3000\u2033 carousel_navspeed=\u201d700\u2033 carousel_loop=\u201dyes\u201d stage_padding=\u201d0\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_padding=\u201d2\u2033][\/vc_column][\/vc_row][vc_row unlock_row_content=\u201dyes\u201d row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d2\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dright\u201d align_horizontal=\u201dalign_right\u201d gutter_size=\u201d0\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_custom_heading text_size=\u201dfontsize-3311962\u2033 text_weight=\u201d800\u2033 text_color=\u201dcolor-209636\u2033]Fotograf\u00eda[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dfotografia\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh1\u2033]1. Moderna corp.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d75\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_column_text]La fotograf\u00eda principal de Celeris es la que muestra espacios corporativos con una arquitectura moderna. Estas im\u00e1genes deben ser amplias, bien iluminadas y decoradas. De esta forma se crea un posicionamiento aspiracional para todos nuestros clientes. Esta norma ser\u00e1 utilizada principalmente por Celeris Desarrollo y Celeris Consultor\u00eda.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-185024-532-715\u2033 random=\u201dyes\u201d medias=\u201d84532,84533,84534,84535,84536\u2033 gutter_size=\u201d0\u2033 screen_lg=\u201d1000\u2033 screen_md=\u201d600\u2033 screen_sm=\u201d480\u2033 single_width=\u201d6\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_icon=\u201dfa fa-plus2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dfotografia\u201d][vc_column column_width_percent=\u201d100\u2033 position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh1\u2033]2. Work-lifestyle casual[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d75\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_column_text]Celeris cuenta con una norma fotogr\u00e1fica flexible, que le permite mostrar im\u00e1genes m\u00e1s casuales de trabajadores en modo creativo y emprendedor. En estas im\u00e1genes el estilo cowork es ideal. Estas fotograf\u00edas ser\u00e1n utilizadas principalmente por Celeris Cat\u00e1logos.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d0\u2033 override_padding=\u201dyes\u201d h_padding=\u201d0\u2033 top_padding=\u201d2\u2033 bottom_padding=\u201d2\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d0\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033][vc_column column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 css_animation=\u201dalpha-anim\u201d animation_speed=\u201d600\u2033 animation_delay=\u201d200\u2033 width=\u201d1\/1\u2033][vc_gallery el_id=\u201dgallery-185024-532-715012\u2033 random=\u201dyes\u201d medias=\u201d84537,84538,84539,84540,84541,84542\u2033 gutter_size=\u201d0\u2033 screen_lg=\u201d1000\u2033 screen_md=\u201d600\u2033 screen_sm=\u201d480\u2033 single_width=\u201d6\u2033 single_overlay_opacity=\u201d50\u2033 single_overlay_anim=\u201dno\u201d single_text_anim=\u201dno\u201d single_image_anim=\u201dno\u201d single_padding=\u201d2\u2033 single_icon=\u201dfa fa-plus2\u2033][\/vc_column][\/vc_row][vc_row row_height_percent=\u201d0\u2033 overlay_alpha=\u201d50\u2033 gutter_size=\u201d3\u2033 column_width_percent=\u201d100\u2033 shift_y=\u201d0\u2033 z_index=\u201d0\u2033 row_name=\u201dfotografia\u201d][vc_column column_width_percent=\u201d100\u2033 position_horizontal=\u201dleft\u201d position_vertical=\u201dmiddle\u201d gutter_size=\u201d3\u2033 overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d70\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh1\u2033]3. Digital World[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=\u201d\u201d][vc_column_inner column_width_percent=\u201d75\u2033 position_horizontal=\u201dleft\u201d gutter_size=\u201d3\u2033 style=\u201dlight\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 width=\u201d1\/1\u2033][vc_column_text]La l\u00ednea de negocios Celeris Plataformas habita espacios digitales, es por esto que utilizar\u00e1 fotograf\u00edas que nos lleven a un imaginario colectivo abstracto digital. Para ello se pueden utilizar im\u00e1genes abstractas que se identifiquen con el azul de celeris y el mundo digital. 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La fotograf\u00eda clich\u00e9 del mundo de negocios nos lleva a un mundo explorado donde todo se hace igual. Atenta contra nosotros.\u201d]Business clich\u00e9[\/vc_custom_heading][vc_single_image media=\u201d84548\u2033 media_width_percent=\u201d100\u2033 media_ratio=\u201done-one\u201d alignment=\u201dcenter\u201d][\/vc_column_inner][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201ddark\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/3\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh4\u2033 text_color=\u201dcolor-209636\u2033 subheading=\u201dLas ilustraciones pueden resultar muy atractivas, sin embargo, pueden llevarnos a la inconsistencia. Error n\u00famero uno en la construcci\u00f3n de marca.\u201d]Ilustraciones[\/vc_custom_heading][vc_single_image media=\u201d84550\u2033 media_width_percent=\u201d100\u2033 media_ratio=\u201done-one\u201d alignment=\u201dcenter\u201d][\/vc_column_inner][vc_column_inner column_width_percent=\u201d100\u2033 gutter_size=\u201d3\u2033 style=\u201ddark\u201d overlay_alpha=\u201d50\u2033 shift_x=\u201d0\u2033 shift_y=\u201d0\u2033 shift_y_down=\u201d0\u2033 z_index=\u201d0\u2033 medium_width=\u201d0\u2033 mobile_width=\u201d0\u2033 back_image_auto=\u201d\u201d back_image_option=\u201d\u201d width=\u201d1\/3\u2033][vc_custom_heading heading_semantic=\u201dh1\u2033 text_size=\u201dh4\u2033 text_color=\u201dcolor-209636\u2033 subheading=\u201dLas fotograf\u00edas en blanco y negro no corresponden en el mundo de la marca. 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